Tuesday, September 29, 2020

Understanding What You Sell

I've had a career in helping small businesses, probably like the one you're about to start. I went to school for business and then discovered that I was enthralled by the small business world. The passion that was in the sector was amazing. Full of thinking and doing and all sorts of ingenuity and creativity.

I've spent a large part of my time in business with Operations. It's a wonderful world there, and really describes the Nuts and Bolts of the business. It's about the offering of the business, the marketing, the sales and the money. The operations is where the rubber meets the road. In case I'm not being clear by just saying the operations, let me explain. Let's go back to the contractor analogy. In construction, the operations would be the job being performed. So for example, what your business does to operate and make money. In this case, the construction work being performed on a home or structure would be the operations. It's the delivery of the good or service you are selling.

In operations there is so much detail that happens that needs to be described and understood. It's this understanding that helps to sell your business and informs marketing. But it goes so much deeper than just knowing what your selling. But it's a good start to understand this basic info about your small business. When you are describing your operations, your business to someone, you don't have an unlimited amount of time to describe this to them. It's imperative that you are able to clearly describe what you do through text and verbally in 3 seconds. YES I SAID 3 SECONDS. This is how you will communicate to a customer 'what you do'. If they are interested in what you do, they will keep listening/reading.

We will go into Operations more in depth in another post. For now, it's critical that you understand what it is you are selling and how to tell the world about it.

Your business needs an online presence; your business needs a website.

You have to be able to tell the world about you and your service. I've always liked to work with white boards. It used to be chalk-boards, but now, I love a good office covered wall to wall in white boards. It enables me to THINK about things with a fast marker in my hand. With this 'magic' marker in my hand I can start the process of outlining the business operations and one of the best times I like to do this is when there is an outline for a website. The wireframe for your website is also a roadmap for your business. It's informative and creates a large amount of detail that allows you to expand on your thoughts creating a detailed plan of what exactly you are selling to the world. It's amazing to watch this process happen.

In the next blog, I will be explaining the creative process of a website and how it can clearly layout the top 3 offerings you will bring to the table. It's going to be super fun!

Until next time... 

CRM: Keap & InfusionSoft by Keap
Doing What You Do Best

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Tuesday, 29 September 2020

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